Trabalho
Projeto Pessoal | Raí Willy
Contexto
Cryogen operates in industrial technology, where identity needs to perform across technical environments and product documentation. The system was designed for clarity at small sizes and in low-contrast applications.
Objetivo
I designed the core logo mark and supporting visual language, focusing on structural geometry and legibility. The identity was applied across labeling, documentation, and digital touchpoints.
I developed the logo and identity system, including typographic direction, color framework, and application rules. The system extends across apparel, digital media, and event branding.