Trabalho
Parque Buenos Aires
Contexto
I redesigned the logo and refined the visual identity framework to improve readability, hierarchy, and consistency. The updated system supports digital collateral, documents, and client-facing materials.
Objetivo
I created the visual identity system, defining logo usage, typography, and a simple guideline set for consistent application. The system supports both editorial layouts and digital presence.
I developed the logo and identity system, including typographic direction, color framework, and application rules. The system extends across apparel, digital media, and event branding.