Trabalho
Jac Motors
Contexto
Meridian is a healthcare organization requiring a calm, clear identity that supports patient communication and digital accessibility. The system prioritizes legibility and trust.
Objetivo
I designed the logo and identity framework, establishing typography, color hierarchy, and core applications. The system was applied across print materials, digital platforms, and patient-facing communication.
I developed the logo and identity system, including typographic direction, color framework, and application rules. The system extends across apparel, digital media, and event branding.